Radio advertising is a fantastic way to grow your business, increase your brand awareness and generate sales. If you are interested in finding out the fundamentals to radio advertising, and learn ways to conquer common challenges such as how to choose the correct station, the costs involved, which radio advertising formats will suit your brand or how to simply begin the process, we’ve got you covered.
I’m Natacha Cooper and I’m going to equip you with information that will ensure you cover all the bases to ensure success in your radio advertising journey.
What is Radio Advertising?
Radio advertising is buying commercials to promote products or services. Advertisers pay commercial radio stations for airtime and, in exchange, the radio station broadcasts the advertiser’s commercial to its listening audience. As a business owner, how can you take advantage of radio advertising ? How do you get your target audience to hear your radio ad message and follow a certain call to action ?
In radio advertising, there are numerous types of commercials that an advertiser can choose, similar to how brands might pursue different print advertising options (newspaper vs. magazine, for example) or online advertising options (email vs. social media).